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Protest : Havells hurts Hindu Sentiments by mocking ‘Griha Pravesh’ puja


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Hindu Janajagruti Samiti (HJS) and 'Akhil Bharat Hindu Yuvak Sabha' have strongly protested advertisement made by international company 'Havells' for hurting Hindu sentiments. Refer letters below to understand how advertisement does improper presentation of sacred ritual of Hindus. You are requested to protest by sending comments (Your comments will be delivered to concerned authories.) and report the youtube video as hurting.

HINDU JANAJAGRUTI SAMITI 


‘Sree’
Bhadrapad Shudh Trayodashi
Kaliyug Varsha 5114

To,
Havells Group
Corporate Office
Noida - 201304 UP ( India)

Subject: Request to immediately withdraw the advertisement ‘Griha Pravesh’ of Havells wire
hurting religious sentiments of Hindus and render an unconditional apology.


Dear Sir,
We write to you on behalf of Hindu Janajagruti Samiti. The Hindu Janajagruti Samiti is a Non governmental organisation working for religious awakening of Hindus and bringing Hindus and other Organisations on common platform for the welfare of the Nation and the Hindu Dharma. Our details can be obtained at www.hindujagruti.org.
We came across your advertisement ‘Griha Pravesh’ ( 0.41 sec) on the you tube at http://www.youtube.com/watch?v=O1XJZsOJFqE and the television advertisements reported to us by devout Hindus. This advertisement shows a couple performing a Vastu Shanti ritual (Homa) and the wife drops the steel spoon offering the oblations (ghee) in the homa (fire) due to heat. The couple’s son who is sitting nearby watching this gets up and tries to think of any idea to avoid the heat and he sees a box of Havells wire and gets any idea and makes a spoon like structure from Havells wire to offer the oblations in the fire and gives it to his mother who is shown using it comfortably. There is then this dialogue “Havells wire no fire”. This has made fun and mockery of one of the most important Hindu ritual ‘Vastu Shanti’
This advertisement has hurt religious sentiments of Hindus for the following reasons.
  1. Use of Hindu ritual for commercial purpose rather than religious purpose. This is an offence as per Indian Trade Mark Act 1999.
  2. The spoon for offering oblation (pali / sruva) is made of a particular material (wood) and has a definitive shape which cannot be replaced by any other form and material like wire.
  3. This advertisement has distorted the Hindu ritual and given wrong information about Hindu dharma globally and to the younger generation which reduces the effectiveness of the ritual and is sinful.
It is quite surprising to see that an International Company like Havells which has a big market in India playing with the religious sentiments of Hindus. Continuation of such an act will definitely result in adding insult to injury of Hindus which in turn will boycott your products and thus affect your sales globally. Would you dare to use Muslim or Christian religion for commercial purpose?
We request you to immediately withdraw the advertisement ‘Griha Pravesh’ of Havells wire hurting religious sentiments of Hindus immediately and render an unconditional apology.
We await your prompt response and action.
Yours Sincerely.
Dr.Manoj V. Solanki.
Convenor
Hindu Janajagruti Samiti  (Goa)
India
Cc to:

Registered Office :
1, Raj Narain Marg, Civil Lines, Delhi - 110 054
Akhil Bharat Hindu Yuvak Sabha

Letter No. ABHYS/2013/005
Date : 10th January 2013
To,
Havells Group
Corporate Office
Noida - 201304 UP ( India)

Subject:-Removal of the objectionable advertisement from TV advertising as well as Internet media
Shriman Jee,

This is to bring to your notice that we have received many phone calls about the objectionable Havells wire advertisement
that your marketing team is broadcasting both on internet and TV.we also have watched the said advertisement and found it
highly objectionable.
The ad is depicting a Hindu family performing Griha Prawesh Pooja (House warming Ceremony),and during the same Yajna lady of the house has been deliberately shown using a cutlery spoon for aahuti to the Yajna in place of Sruvaa which is hurting her , followed by her son bringing the Havells wire for offering aahuti to Yajna (fire).
Importantly Sruvva is prescribed by our vedic texts to be used during offerings and you are trying to change the very concept mentioned in our scriptures.
Though we appreciate feeling of small son towards his mother, we out rightly reject the depiction of using wire for offerings in the yajna, this is an insult to our vedic culture and Hindu way of worship. We are highly offended by this representation in commercials.
For the commercial interest your organization cannot hurt Hindus who hold the Yajnas pious and utmost religious , by using Yajna and then portrayal of same in bad light is not acceptable to Hindus of the country. We request you to kindly take serious note of this and with immediate effect withdraw this advertisement for all the mediums of publicity.
I am herewith sharing the link for your further corrective action. http://www.youtube.com/watch?v=O1XJZsOJFqE
Thanking you and Jai Shri Ram
Rakesh Gurkha
National Spokesman
Akhil Bharat Hindu Yuvak Sabha

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