O Indians,
please note that these 180 crore rupees, which corrupt UPA is going to
spend on its so-called achievements is nothing but the taxpayers money.
How you can allow your hard earned money to be spent on such improper
manner by UPA Govt ? - Editor
|
It’s still more than eight months before
India votes in the Lok Sabha poll, but the ruling Congress has already
begin dole-out schemes to woo voters. According to a report published in
India Today, the Congress has planned to invest a whopping Rs 180 crore
in ad campaigns to be aired on television channels and printed
advertisements to remind people of the achievements of the UPA
Government in the past nine years of its rule.
The advertisements seem to be inspired
by the NDA dispensation’s ‘India Shining’ campaign but the Congress
leaders have rejected it saying that the ads are based on facts and the
good works of the UPA Government.
The ad campaign would comprise of TV spots, short films, print ads and even the new media like web and caller tunes.
According to the report, as many as 18
short films have been created highlighting the successes of the UPA
regime. Famous ad film maker and director of film Pareenita, Pradeep
Sarkar, directed these short films. Noted lyricist and Member of Rajya
Sabha, Javed Akhtar, has penned the catchtune -Meelon ham aa gaye,
meelon hamen jaana hai (we’ve come a long way, but there’s much to be
done yet). The jingle will also be developed into a caller tune for cell
phones.
Congress will spend a whopping sum of Rs
35 crore in the first phase of campaign that will last for just 15 days
and things will be planned based on the response.
This time the amount spent on
advertising will be more than Rs 100 crore the Government spent in 2009
while over Rs 150 crore more than the budget of NDA regime for its India
Shining campaign.
Source : Niti Central
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