Posted by : Shoumik Das Wednesday, May 15, 2013


O Indians, please note that these 180 crore rupees, which corrupt UPA is going to spend on its so-called achievements is nothing but the taxpayers money. How you can allow your hard earned money to be spent on such improper manner by UPA Govt ? - Editor
 

It’s still more than eight months before India votes in the Lok Sabha poll, but the ruling Congress has already begin dole-out schemes to woo voters. According to a report published in India Today, the Congress has planned to invest a whopping Rs 180 crore in ad campaigns to be aired on television channels and printed advertisements to remind people of the achievements of the UPA Government in the past nine years of its rule.
The advertisements seem to be inspired by the NDA dispensation’s ‘India Shining’ campaign but the Congress leaders have rejected it saying that the ads are based on facts and the good works of the UPA Government.
The ad campaign would comprise of TV spots, short films, print ads and even the new media like web and caller tunes.
According to the report, as many as 18 short films have been created highlighting the successes of the UPA regime. Famous ad film maker and director of film Pareenita, Pradeep Sarkar, directed these short films. Noted lyricist and Member of Rajya Sabha, Javed Akhtar, has penned the catchtune -Meelon ham aa gaye, meelon hamen jaana hai (we’ve come a long way, but there’s much to be done yet). The jingle will also be developed into a caller tune for cell phones.
Congress will spend a whopping sum of Rs 35 crore in the first phase of campaign that will last for just 15 days and things will be planned based on the response.
This time the amount spent on advertising will be more than Rs 100 crore the Government spent in 2009 while over Rs 150 crore more than the budget of NDA regime for its India Shining campaign.
Source : Niti Central

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