“You pour milk from one end and take out cash from the other” 1st such #ATM in Vibrant Gujarat

Wow! “You pour milk from one end and take out cash from the other” 1st such #ATM in Mehsana district of Vibrant Gujarat

Idols of Lord Ganesha never ‘drank milk’; it was the ‘capillary action’ at work. So what do you make of an ATM that drinks milk, and doles out cash? The answer isn’t divine intervention. It’s to help dairy farmers get more cream for their litre. “You pour milk from one end and take out cash from the other,” says Aditya Puri, CEO of HDFC Bank, about the ATM (automated teller machine) it has put to test in Gujarat’s Mehsana district. The ATM measures the volume of the milk (and of the water) and the fat content. If it meets the standards, the farmer gets paid; the moo juice goes to the co-operative. “These are things that had to be developed because we’re also the largest (lender) in dairy. We think the white revolution has to go on to the next level,” said Puri during an interview to BW a few months ago.

Source : Business World : http://bit.ly/17gh5uN

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